Iris Worldwide produced the Campaign for the launch of Samsung S8 | S8+ Mobile Phones in 2017, initially in a series of Print Ads on Newspapers and Outdoors.Following that, they were looking to get the same print ads, animated. I was given the task to produce seamless animations using the same assets. Using After Effects, I was able to mimic the water surface and light beams, producing mesmerising effects.The animation was in O2 Stores panels around UK, as well as in D6 panels in the streets.