Paper.li, the content curation tool that enables individuals to create newspapers based on topics they choose, was looking to get an animation teaser put together. So they approach me to work as both CD and Motion Designer. I worked with a great Copywriter, Douglas Carter, and we came up with the idea of animated words, as words and media are the base of their customer’s content. The result was initially perceived as “a little too daring”. But after clients took some time to think about it, well, they loved it.