The Ikea Soffa Sans, “the world’s comfiest font” was inspired by all the memes born from its online “Design your own sofa” planner. The tool allows for customers to design the layouts and configurations of Ikea’s couches.Proximity, the Agency responsible for putting together the whole campaign, came up with the idea to make an animation to showcase the whole story in a video animation. And I was lucky enough to have the opportunity to make this happen with their amazing producers. There were some serious challenges. But the result was worth it. The V.O. was recorded by the same Actor that collaborates on Ikea TV Commercials, which added more fun to the whole project.